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Evaluate competitors Understand your customers Research an industry Research a market Research market pricing Research your suppliers Research a sector's technology

Validate brand reputation In-depth company analysis Profile a company Check financial health Understand buyer patterns

Research a city Research a country Multi-country trade analysis

Get a briefing on an issue Analyse a policy

Assess ESG risk Assess political risk Assess regulatory risk Assess market risk Assess supply chain risk Research the regulations

Check what a role pays Research an employer Research candidates Research careers

Decide whether to build or buy Choose how to finance it Assess an opportunity Evaluate a partnership Review your business operation Define a problem Test your business model Raise funds

Plan a career move Make a decision Make a money decision Plan a relocation

Compare budget to actuals Review profit per unit sold Review your team's pay Write a board report Test how long your cash lasts Audit your metrics Build a 90 day plan

Plan a market launch Set your pricing Product positioning Build an execution plan Set your priorities

Understand your culture Check your organisation's health Measure engagement

Profile your behaviour Test founder readiness Profile your leadership style Find your strengths Clarify your values

Clarify who owns what Test team alignment Assess team dynamics

Practice influencing your boss Facilitate a meeting Practice presenting Practice winning support Practice tough conversations

Practice ethical decisions Practice prioritising Make a decision in a crisis

Test your leadership Practice negotiating Practice strategic decisions

Practice interviewing Practice a performance conversation Learn to say no Handle team conflict

Handle a complaint Practice customer discovery Practice sales discovery

Practice child safety Practice clinical judgement Practice crisis situations Practice financial advising Practice public safety decisions
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Set your price

Raise money

Run the business

Set strategy

Align on goals

Prepare for the board

Review the business

Enter a new market

Sharpen your leadership

Handle hard conversations

Make a tough call

Decide your next step

Change your job

Know your worth

Make a major life decision

Prepare for an interview

Run due diligence

Understand a market

Profile a target

Stress-test a thesis

Diagnose the organisation

Set strategy and cascade KPIs

Align leaders and teams

Develop leadership capability

Coach hard conversations

Run the research behind the engagement

Advise on pricing and positioning

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Practise the hard conversations

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Research an industry

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Write a paper or briefing

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Problem-to-Plan Kit Assess an opportunity Define a problem Test founder readiness Research a market Research an industry Practice customer discovery

Startup Launch Kit Research a market Evaluate competitors Understand your customers Assess market risk Test founder readiness Assess regulatory risk Research the regulations Competitive Intelligence Kit

New Product Launch Kit Research a market Understand your customers Research market pricing Plan a market launch Product positioning Understand buyer patterns Practice customer discovery Practice sales discovery

Research market pricing Set your pricing Understand your customers

Investor Readiness Kit Build a 90 day plan Research a market Evaluate competitors Test your business model Assess market risk Choose how to finance it Raise funds Test how long your cash lasts

Business Model Review Kit Set your priorities Build an execution plan Review your business operation Review profit per unit sold Research your suppliers Assess supply chain risk Evaluate a partnership Write a board report Compare budget to actuals Test how long your cash lasts

Strategic Planning Kit Set your priorities Research a market Evaluate competitors Assess market risk Research an industry Research a sector's technology Analyse a policy Evaluate a partnership Competitive Intelligence Kit

Set sharper KPIs Set team OKRs Set your priorities Audit your metrics

Set your priorities Set sharper KPIs Write a board report Audit your metrics

Business Model Review Kit Test your business model Review your business operation Review profit per unit sold Review your team's pay Research your suppliers Validate brand reputation Check financial health Assess ESG risk Assess supply chain risk Choose how to finance it Compare budget to actuals Test how long your cash lasts

Market Entry Kit Research a market Evaluate competitors Understand your customers Assess market risk Plan a market launch Understand buyer patterns Research a city Research a country Multi-country trade analysis Assess political risk Assess regulatory risk Research the regulations

Profile your leadership style Profile your behaviour Find your strengths Test your leadership Practice negotiating Practice strategic decisions

Practice tough conversations Practice influencing your boss Practice winning support Learn to say no Practice a performance conversation Facilitate a meeting Practice presenting

Define a problem Decide whether to build or buy Make a decision in a crisis Practice ethical decisions Practice prioritising

Plan a career move Research an employer Check what a role pays Research careers

Career Transition Kit Research an employer Profile a company Check what a role pays Practice interviewing Research candidates Research careers

Check what a role pays Research an employer

Plan a relocation Make a decision Make a money decision Check what a role pays Research an employer Define a problem Research a city Research a country

Practice interviewing Profile a company Practice negotiating Check what a role pays Practice presenting

Due Diligence Kit Profile a company Research a market Evaluate competitors Assess market risk Research your suppliers In-depth company analysis Check financial health Assess political risk Assess supply chain risk

Research a market Evaluate competitors Understand your customers Research market pricing Research an industry Research a sector's technology Research a country Multi-country trade analysis Competitive Intelligence Kit

Profile a company Evaluate competitors Validate brand reputation In-depth company analysis Check financial health

Assess market risk Assess an opportunity Test your business model Review profit per unit sold Assess ESG risk

Understand your culture Measure engagement Check your organisation's health Assess team dynamics Review your business operation Validate brand reputation

Set your priorities Set sharper KPIs Set team OKRs Set your OKRs Test your business model

Test team alignment Clarify who owns what Profile your leadership style Profile your behaviour Find your strengths Clarify your values

Test your leadership Practice negotiating Practice strategic decisions Practice winning support Practice ethical decisions Practice prioritising

Practice tough conversations Practice a performance conversation Handle team conflict Learn to say no Facilitate a meeting Practice influencing your boss

Consultant’s Research Kit Research a market Evaluate competitors Profile a company Research an industry Competitive Intelligence Kit

Research market pricing Set your pricing Product positioning

Set sharper KPIs Set team OKRs Set your OKRs

Test team alignment Clarify who owns what Set your priorities

Assess team dynamics Test team alignment Clarify who owns what

Understand your culture Measure engagement Check your organisation's health

Profile your leadership style Profile your behaviour Find your strengths Clarify your values

Practice tough conversations Practice a performance conversation Learn to say no Handle team conflict Facilitate a meeting Handle a complaint Practice sales discovery

Review your business operation Review your team's pay Review profit per unit sold

Research a market Evaluate competitors Understand your customers Assess market risk Research an industry Research a sector's technology Research the regulations

Profile a company In-depth company analysis

Research an employer Check what a role pays Research candidates Research careers

Research a market Evaluate competitors Get a briefing on an issue Analyse a policy

Research a market Evaluate competitors Profile a company Understand your customers

Research an employer Plan a career move Check what a role pays Profile a company Research careers

Profile your leadership style Profile your behaviour Find your strengths

Practice tough conversations Practice a performance conversation Facilitate a meeting Practice presenting

Test team alignment Clarify who owns what Assess team dynamics Set your priorities

Research a market Evaluate competitors Assess market risk Get a briefing on an issue Analyse a policy

Practice clinical judgement

Practice public safety decisions Practice crisis situations

Practice child safety

Practice financial advising

Make a decision in a crisis Practice ethical decisions Practice prioritising Handle a complaint

Profile your behaviour Clarify your values
Methodology

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Customer Discovery Simulation

Time: 25–35 minutes

Suitable for: Founders, product teams, researchers, plus accelerators and consultants coaching teams.

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