Founder-Led Sales

Who it's for

Founders and co-founders doing their own selling, pre-revenue or past the first few customers, and solo consultants selling their own practice.

Output

• A scored report after every simulation, with the moment that earned each score, one recommended focus and a trajectory across every attempt
• Five real conversations run in the week after their rehearsal, and an objection list in the customer's words with a true answer against each
• A pricing decision carrying the value metric, the pricing model, the anchor and tiers, the competitive anchor and the discount rules
• Scored against published frameworks: Behaviour-Grounded Discovery, Underlying-Job Framing, Enterprise Deal Qualification and Consultative Question Sequencing; the pricing decision is built on Value-Based Pricing, the Pricing Power Audit and Anchor and Tier Design

Program contents

1. Problem discovery — Customer Discovery
2. Deal qualification — Sales Discovery
3. Demo sequencing — Product Demo
4. Objection composure — Objection Handling
5. Closing the decision — Closing and Commitment
6. Pricing discipline — Pricing Strategy

How the program works

A self-serve program for a founder selling their own product, built on Renatus. Five simulation rooms and one guided pricing decision · Six weeks, one room a week, a real conversation after each · Unlimited attempts · Ongoing thereafter.

The rooms

Why this program exists

You built the product, you know it better than anyone will, and for the next year you are the only person selling it. Every meeting counts, and the price you name in it is the one you will be held to. This program prepares you through five simulations and a guided pricing decision. Ren builds each scene from your real role, stage, industry and context, and plays every person in it from your first question to the close, so every scene is new, adjusting according to each response. Then it walks you through the pricing decision with everything you heard as the input.

What you'll achieve

1. A scored report after every simulation, with unlimited attempts: each dimension with the moment that earned its score, one recommended focus, and a trajectory across every attempt
2. Five real conversations run in the week of their rehearsal, and an objection list in the customer's words with the true answer against each
3. A pricing decision carrying the value metric, the pricing model, the anchor and tiers, the competitive anchor and the discount rules

At a glance

Who it's for

Founders and co-founders doing their own selling, pre-revenue with a product to show or past the first few customers, and solo consultants selling their own practice. Every room calibrates to your stage or your sales role. It assumes a product or service you can show, a price even if it is provisional, and real people to talk to in the next six weeks.

Cadence

6 weeks

1

Problem discovery · Customer Discovery · Read Evidence vs Opinion; three real interviews

2

Deal qualification · Sales Discovery · Read Listening and Disqualification; one real discovery call

3

Demo sequencing · Product Demo · Read Priority Discovery and Honesty on 'Can It Do X?'; one real demo

4

Objection composure · Objection Handling · Read Explore Before Responding and Composure; update the objection list

5

Closing the decision · Closing and Commitment · Read Blocker Surfaced and Holding the Ask; two real asks

6

Pricing discipline · Pricing Strategy · Read Discount Rules; publish the price; set the ongoing plan

Session by session