Industry Research Method

Who it's for

Analysts in their first two years, consultants joining a strategy or research practice, postgraduate students on a business or policy course, and journalists moving onto a specialist beat.

Output

• Six sourced reports on one sector, each with a confidence rating on every section
• Eighteen source audits, three per report, logged against their cited sources
• A final sector brief in the participant's own words, with every figure traced to a source
• Every report rests on named, cited sources

Program contents

1. Sector scoping — Industry Intelligence
2. Market sizing — Market Intelligence
3. Competitive mapping — Competitive Landscape
4. Customer evidence — Customer Intelligence
5. Regulatory mapping — Regulatory Environment
6. Neutral briefing — Issue Briefing

How the program works

A six-week program for analysts, students and consultants learning to research a sector properly, assigned by a course lead, built on Renatus. Six research rooms · Six weeks, one room a week · Unlimited attempts · Ongoing thereafter.

The rooms

Why this program exists

Analysts, students and consultants who will research a sector for a living are rarely taught the method. They learn by copying a colleague's deck: a market-size figure with no source, three competitors chosen because they are famous, a regulation section written from memory. The habit holds, and years later the same person hands a client a number that came from a press release quoting a vendor's own estimate. This program prepares them through research and audit. Ren researches a named sector from public sources and writes a sourced report, one room at a time; the participant's task is never to read the report and move on, but to check it before it goes anywhere.

What you'll achieve

1. Six sourced reports on one sector, each with a confidence rating on every section and a plain statement of what could not be verified
2. Eighteen source audits, three per report, each logged against its cited source
3. A final sector brief, written in the participant's own words, with every figure traced to a source
4. Every report can be run again as the sector moves, each a new, dated version, for as long as they work in it

At a glance

Who it's for

Analysts in their first two years, consultants joining a strategy or research practice, postgraduate students on a business or policy course, and journalists moving onto a specialist beat. It works for a single participant or a cohort, because each person researches a different sector and the weekly sessions are about method, not content. A cohort where nobody shares a sector works best: nobody can copy. It assumes participants can read a report; it does not assume they know how to check one.

Cadence

6 weeks

1

Sector scoping · Industry Intelligence · Read the report and the confidence ratings

2

Market sizing · Market Intelligence · Read the size sources and their reconciliation

3

Competitive mapping · Competitive Landscape · Read the players section and the stated basis for each claim

4

Customer evidence · Customer Intelligence · Read the gap named between need and what is on offer

5

Regulatory mapping · Regulatory Environment · Read the named regulations and the pending change

6

Neutral briefing · Issue Briefing · Read the final sector brief and the audit log behind it

Session by session