Cold Call Fridays

Who it's for

SDRs, BDRs and inside sales reps, field and territory reps, account managers hunting new logos, and recruiters who source by phone: everyone whose week includes opening a conversation with a stranger.

Output

• A scored report after every room, with the moment that earned each score and one recommended focus
• An opener library the team builds one line at a time, from the openers that booked a meeting
• A trajectory across every attempt, and for the sales manager a Ren summary of each rep and a team report
• Scored against published frameworks: Enterprise Deal Qualification and Consultative Question Sequencing

Program contents

1. Cold opening · Concise pitching — Phone Cold Call · Elevator Pitch
2. Objections at the door · Permission in person — Objection Handling · In-Person Cold Approach
3. Fast qualification · Booking the meeting — Sales Discovery · Closing and Commitment

How the program works

A three-week program for teams that prospect, assigned by their sales manager, built on Renatus. Six simulation rooms · Three weeks, two rooms a week · Unlimited attempts · Ongoing thereafter, with a Friday dial block.

The rooms

Why this program exists

A rep who prospects opens conversations with people who did not ask for the call, and has about thirty seconds before the buyer decides whether to stay on the line. The skill fades faster than most in sales: the opener that worked in March is a script by June, the dials hold up and the meetings drift down. This program prepares them through simulation. Ren builds each scene from the rep's real role, sales role, sector and working context, and plays the buyer, the gatekeeper, the listener in the lift and the champion who has gone quiet, so every scene is new and moves with each thing the rep says.

What you'll achieve

1. Rehearsal of the six moments that decide a prospecting week, as often as they want: the opener, the pitch, the objection at the door, the gatekeeper, the qualifying question and the meeting ask
2. A scored report after every room: each dimension with the moment that earned its score, strengths, development areas, blind spots where the evidence shows them, and one recommended focus
3. The opener the buyer responded to, written down after every room, and an opener library the team owns
4. Unlimited attempts at every room, each a different buyer for their current sales role, scored on the same dimensions and charted against every attempt before it

At a glance

Who it's for

Teams that open conversations with strangers: SDRs and BDRs, inside sales reps, field and territory reps with a patch, account managers hunting new logos, and recruiters who source by phone. Every room calibrates to sales role, so one team can hold a rep in their first month and an enterprise rep, and each gets a buyer at their level. The **Manager** lines in this guide are written for the sales manager who assigns it. It assumes reps already have a list, a product they can describe and a calendar to book into.

Cadence

3 weeks

1

Cold opening · Concise pitching · Phone Cold Call · Elevator Pitch · Read Opener and Next-step Quality; read Clarity and Proof Specificity

2

Objections at the door · Permission in person · Objection Handling · In-Person Cold Approach · Read Explore Before Responding and Response Truthfulness; read Permission; read the Ren summary across four rooms

3

Fast qualification · Booking the meeting · Sales Discovery · Closing and Commitment · Read Disqualification; read Ask Clarity and Holding the Ask; read the team report; set the ongoing plan

Session by session